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Panasonic Solutions Centre

Branding / Corporate Identity

This is the Panasonic Solutions Centre Logo design done during my internship. The brief was to design a logo based on their tagline ‘Any Mix, Any Volume’, with their selected color palette. Inspired from the electrical symbol of the resistor, this logo is designed based on the initials of their tagline where the magenta forms the ‘A’ of the word ‘Any’, the yellow forms the ‘M’ of the word ‘Mix’, and the cyan forms the ‘V’ of the word ‘Volume’. Combining all the initials, the resistor logo reinforces the company’s tagline of putting any mix together and forming any volume.